Custom Web Design in Dallas
Since The Dawn of The Internet

How's your web site?

Many people cringe at the question. That's too bad. A custom website design can be a big part of your business's success. The good news is it's probably not as expensive as you think to upgrade your old, out-of-date site...or to get a brand new one.

Whether you choose to work with us on a project basis or using our innovative World Advantage™ outsourcing program, we offer excellent custom web design at surprisingly low costs. Our tagline says it best: Affordable Tools for Business Growth.

The kind of Dallas web design company Dallas companies want.

Although we do excellent web programming and high-quality graphic design, and do some pretty amazing custom illustration and photography, we know the kind of web designers Dallas businesses want focus more on how well a website design and its online marketing actually deliver results than how it looks. Our custom web design process focuses on this simple fact. Effective persuasion and results are our focus.

Over the years, our concepts have helped generate hundreds of millions of dollars worth of sales for clients of all kinds. In addition, based on our experience working as the ad agency for hundreds of companies, the way we work with you to design your website is also calculated to make the process as easy as possible for you. Every marketing and advertising professional we have worked with has found this convenient process saves time – and time, as we all know, is money. Hey, we know you were already busy before you met us. Our goal is simple:

1.	make your job easier
2.	make you a hero at your office

With our web development method, you can (of course) choose your level of involvement in the process but our default service level is to ask you to simply provide the information we request initially and then to tell us what you do and don’t like as we go along. We do the rest. And, yes, that includes the copywriting for your website!

For your convenience and to keep the process moving along, we present your comps online. That means your web design project’s progress doesn’t have to wait until everyone is available for a meeting to keep things moving along.

Who should you choose to build your website for you?

Do yourself a favor. Don't just hire the software guy who promises the technical skills needed to get the job done or the hot designer who specializes in merely creating eye candy. Believe it or not, there's much more to a successful web presence than just those two things.

What's crucial? Persuasion. Persuasion is power. Over the years, our campaigns have helped hundreds of clients generate hundreds of millions of dollars worth of business for their companies. You see, we’re not just a web design company, we’re a real live fire-breathing ad agency.

Search Engine Marketing

A website not supported by effective search engine marketing is like the proverbial tree that falls in the woods with no one around to hear it. It doesn’t make much of a difference. Our search engine marketing toolbox includes search engine optimization, paid placement and paid inclusion strategies as well as link building, social networking, email marketing and viral strategies, among others.

Search Engine Marketing Guidelines

Search engine marketing, simply put, involves two main arenas – organic search (the “free” side) and pay-per-click (the “paid” side). When a user types keywords into the search engine, the search engine returns results for that search. The bulk of the search results are the “free” kind. The little ads that run at the top and along the sides of the search results are the “paid” results. To effectively harness search engine traffic for the maximum benefit, it is wise to have a strategy and campaigns to handle both sides of the search engine equation.

At Lancaster Advertising & Marketing, we don’t just build cool-looking, persuasive websites that generate sales, we also help you generate the search engine traffic to your site you need in order to be successful. Our search engine marketing (or search engine optimization) strategies include:

Organic search

• Conduct an extensive keyword analysis for the site and recommend a list of targeted keywords for implementation in the SEO campaign.

• Create the proper tags, etc. for the keywords and add them to the source code of the site.

• Ensure all pages are easily readable by the search engines.

• Create pages with the right keywords in the right places for maximum results.

• Index the site on the major search engines.

• Create an XML site map of the website and submit to the proper indexes.

• Develop a robust link building campaign.

• Activate local search strategies if appropriate.

• Develop a plan for continuous content enhancement.

• Consider ways to make the website more useful to the target audience.

Paid search

• Set up and develop a Google AdWords™ campaign.

• Research a specific keyword list for the site and its products.

• Develop and test target audience-specific ad strategies.

• Use geographic and time-sensitive targeting as appropriate.

• Develop additional strategies using extensive “long tail” phrases.

• Split test ads and keywords to maximize results.

• Implement Google Analytics™ on all website pages.

• Monitor and test keywords and ads to maximize results.

• Manage budget allocation and ad timing.

• Consider PPC campaigns on Yahoo and MSN if appropriate.