Websites were the answer five years ago. Today you need more – you need an integrated online marketing solution.
On average 80 millions times per day potential customers go to a search engine on the Internet to find a product they want to buy. They type a few words into the search engine and then, based on the results provided by the search engine for their search, they start looking at pages of web content and making decisions that will eventually lead to a purchase.
No industry is exempt from the power and potential of online marketing. But, as the Internet has become more and more popular as a sales tool, companies have become more and more sophisticated in their approach to online marketing. Because competition is increasingly fierce, it’s not enough to just have a website any more. To position your company for online success, you need an integrated online marketing solution.
Our integrated online marketing solution includes:
• Website development
We’ll build a custom website for you using the same creative strategies that have allowed us to generate hundreds of millions in results for clients in dozens of different industries.
• Organic and paid search engine acquisition strategies
Our search engine acquisition teams will work on your website’s search engine positioning in both the organic and paid search arenas to continually improve your rank and fend off competitors.
• Lead management and communication system
Your website-generated leads are routed according to your custom requirements – to a single entity, multiple entities, or to a round-robin list. You decide how you want your leads handled and we make it happen.
• Multivariate testing and implementation
We continuously split test offers, copy, calls to action and other factors in order to constantly improve the results of your online market presence.
• Content management system
We build your website complete with a CMS (content management system) for easy content addition and adjustment on your website. Because of this back-end system we can quickly add content (new pages, blog articles, etc.) or bring landing pages, new product pages, etc. online as quickly as possible. Because there’s no waiting on the coders to add content or pages to your site, changes and improvements are added quickly.
• Web analytics and analysis
Robust analytics software is built in to your website so we can tell who is visiting your site, where they came from and what they were looking for before they arrived. This information is the best kind of marketing research. It’s invaluable both online and “in the real world” in helping to inform your marketing decisions.
• Email marketing
As your online campaign chugs along, we’ll harvest opt-in email addresses from your prospects and customers which will form the basis of targeted email campaigns.
• Content creation strategies
Although we are masters at “white hat” search engine optimization, we still believe the best long-term strategy for search engine position success is to create compelling, useful content for your target audience. With our integrated online marketing solution, this isn’t just something on your wish list, it’s on our to-do list.
• Social media presence development and execution
Social media provides a platform to communicate with your customers (and to augment your search engine positioning). As part of our integrated online marketing solution, we develop social media solutions for Facebook, Twitter and LinkedIn on your behalf and integrate them with your other online tools.
Why our integrated online marketing solution is less expensive than the other guys:
It’s simple. We’ve developed talented overseas teams to handle many of the tasks associated with building (and running) your custom integrated online marketing solution. Because of this, we are able to do more for our clients than your garden-variety ad agency or web development company.
How to get started:
Call us at 972.434.9500 or fill out the form in the left-hand column of our website. We’ll discuss your program requirements and create a custom proposal just for your needs and situation.
