Blog
12 times we hit it over the fence.
When it comes to marketing outsourcing, nothing succeeds like success. Here are a few thumbnail sketches of some of our success stories. “We’ve never done it like this before.” At first they thought all they needed was a brochure. Before it was all over, we had helped launch the entire new division — websites, ads, trade shows, PR, [...]
Our top 10 favorite projects of all time.
by Ken Lancaster (president and creative director) We’ve done thousands of different projects – over 5,000 at last count. That’s a lot of work. In that vast sea of persuasion are there any projects that stand out? Any favorites? You bet. Here’s our list (in no particular order) of our top ten favorite projects of [...]
5 reasons William Hamley’s brand has lasted for over 250 years.
My wife and I were enjoying a stroll down Regent Street in London. I had client meetings in the city and we decided to expand the trip and make a little vacation out of it as well. If you’ve ever been to London, you know the city is magnificent – every square foot seems filled [...]
The myth of the magic bullet
Over the years, we’ve been asked the question many times — “What are the basics?” or “We’re ready to get serious about advertising our product or business – where do we start?” Students in advertising school in college imagine that they will one day spend their careers thinking of amazing new things no one has [...]
The most important element in persuading your customers
If we could give every business owner one piece of advice about how to reach their customers, it would be this: Make them feel something. Studies have shown (and it also makes sense) that the stronger the emotional response an advertising message elicits, the more it is remembered. That’s why you remember the commercials that [...]
5 ways to keep from wasting money on advertising.
This is a complicated question, but one that is asked (in different ways) almost every day in advertising. Here are a few helpful hints: 1. Buy a gun before the war starts One of the most common mistakes companies make is to wait until the battle is well underway before they start arming themselves. In [...]
5 barriers to entrepreneur success
Over the years, we’ve worked with literally hundreds of different entrepreneurs. These are the people that truly make America work. Without exception, they are hard-driving dreamers with talent. They get things done. However, there are a few weaknesses these business leaders often share as well. These weaknesses, often correctible, stunt the growth of their businesses. [...]
